PROJECTS
A look under the hood of just a couple of the projects I've personally led direction, method, and strategy. From print collateral to sell-sheets and field marketing packages and direct mail, to press releases, mobile and social media as well as corporate and product videos, I possess the skills and professionalism your company needs all the way down to the logo!
![]() DENON 800 SERIES VIDEOBrand Manager for Denon - all global marketing | ![]() Denon 9200 Headphone CraftsmanshipDirected the creation of a visually compelling craftsmanship story for launch of brand new luxury Hifi headphone |
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![]() Denon Product StrategyMarketing Strategy and Product Development for Denon - globally | ![]() Retail Strategy & ConstructionLed efforts to analyze store transactional data and budget to come up with retail strategy for new and reconstructed stores to create a whole new brand for cable stores today. |
![]() TWC Charter Spectrum Re-BrandRetail Project Lead for Re-Brand of TWC - Charter - Spectrum Brand Change | ![]() API Customer Response EmailA good customer touch program is important. Follow-up on your brand promise. |
![]() Websites with actionI have a great amount of experience in working to maintain brand consistency while updating technology on websites with large cross functional teams and 3rd party agencies. | ![]() Mobile Adaptation of Desktop API's |
![]() Skilled in working with API'sI work with cross functional groups to build the right technology you need that ties closely to your brand and connect with your customers. | ![]() Experienced Style Guide Development |
![]() A/B Testing in DMUse buckslips and variable text when testing Direct Mail or Direct Response pieces. | ![]() Buckslip Development for Bill Insert |
![]() Eye Catching Envelopes that Resonate | ![]() Work with Card Issuers on IncentivesNegotiated deals and implemented Employee Incentive. This card was reloadable. |
![]() MultiPurpose IncentivesThis card came in different colors, depending on promotion. Non-reloadable card. Negotiated deal, approved all creative customer facing elements. | ![]() Partner Co-Branded IncentivesWorked with team at Verizon on copy, art and fulfillment during joint promotional period. |
![]() Verizon Super GuaranteeEffective launch of mobile programs throughout regions with various promotional and exposure activities | ![]() Large Compelling Sales Materials |
![]() Effective Trade Show Advertising | ![]() Convention Direct Mail Builds Hype |
![]() I'm a published editorial writer | ![]() Compelling Convention Materials |
![]() Key Press at events extend impact | ![]() Use location to resonate with target |
![]() Identify and promote your strengthsIdentify your strengths and what your customers need most | ![]() I write effective press releases |
![]() My press releases spawn articles | ![]() Work with press & create opportunity |
![]() Help launch new products with media | ![]() I'm experienced in Direct Mail |
![]() Custom Logo and Package DesignWhether it's just a custom logo you want, or you want an entire identity package, I'll do a thorough brand study with you and identify not only your style but your goals. What comes out is magic! | ![]() Newsletters, Logos, Social Media & Business Cards!Need a newsletter? How about Social Media Content & Strategy? We can do all of that and more! |
If you don't love your brand, how will they?
After being trained by one of the best, I set out on a path of not only finding my own brand voice but was also able to build and elevate a couple of brands I'm proud to say I was a pivotal character in their stories. One such story is a former tiny little regional company who, once they believed in themselves and their story...that's all it took - and boom.
Sometimes it's uncovering strengths (or technology) the company wasn't aware of, and sometimes you have to start from scratch.
I employ a mix of methods both old school and new school methods to create a formula that resonates with your target while firmly sticking to timelines and most of all trying to stay within budget.
Is your story in need of a new chapter? Let's talk!