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PROJECTS

A look under the hood of just a couple of the projects I've personally led direction, method, and strategy.  From print collateral to sell-sheets and field marketing packages and direct mail, to press releases, mobile and social media as well as corporate and product videos, I possess the skills and professionalism your company needs all the way down to the logo!

DENON 800 SERIES VIDEO

DENON 800 SERIES VIDEO

Brand Manager for Denon - all global marketing

Denon 9200 Headphone Craftsmanship

Denon 9200 Headphone Craftsmanship

Directed the creation of a visually compelling craftsmanship story for launch of brand new luxury Hifi headphone

Denon Product Strategy

Denon Product Strategy

Marketing Strategy and Product Development for Denon - globally

Retail Strategy & Construction

Retail Strategy & Construction

Led efforts to analyze store transactional data and budget to come up with retail strategy for new and reconstructed stores to create a whole new brand for cable stores today.

TWC Charter Spectrum Re-Brand

TWC Charter Spectrum Re-Brand

Retail Project Lead for Re-Brand of TWC - Charter - Spectrum Brand Change

API Customer Response Email

API Customer Response Email

A good customer touch program is important. Follow-up on your brand promise.

Websites with action

Websites with action

I have a great amount of experience in working to maintain brand consistency while updating technology on websites with large cross functional teams and 3rd party agencies.

Mobile Adaptation of Desktop API's

Mobile Adaptation of Desktop API's

Skilled in working with API's

Skilled in working with API's

I work with cross functional groups to build the right technology you need that ties closely to your brand and connect with your customers.

Experienced Style Guide Development

Experienced Style Guide Development

A/B Testing in DM

A/B Testing in DM

Use buckslips and variable text when testing Direct Mail or Direct Response pieces.

Buckslip Development for Bill Insert

Buckslip Development for Bill Insert

Eye Catching Envelopes that Resonate

Eye Catching Envelopes that Resonate

Work with Card Issuers on Incentives

Work with Card Issuers on Incentives

Negotiated deals and implemented Employee Incentive. This card was reloadable.

MultiPurpose Incentives

MultiPurpose Incentives

This card came in different colors, depending on promotion. Non-reloadable card. Negotiated deal, approved all creative customer facing elements.

Partner Co-Branded Incentives

Partner Co-Branded Incentives

Worked with team at Verizon on copy, art and fulfillment during joint promotional period.

Verizon Super Guarantee

Verizon Super Guarantee

Effective launch of mobile programs throughout regions with various promotional and exposure activities

Large Compelling Sales Materials

Large Compelling Sales Materials

Effective Trade Show Advertising

Effective Trade Show Advertising

Convention Direct Mail Builds Hype

Convention Direct Mail Builds Hype

I'm a published editorial writer

I'm a published editorial writer

Compelling Convention Materials

Compelling Convention Materials

Key Press at events extend impact

Key Press at events extend impact

Use location to resonate with target

Use location to resonate with target

Identify and promote your strengths

Identify and promote your strengths

Identify your strengths and what your customers need most

I write effective press releases

I write effective press releases

My press releases spawn articles

My press releases spawn articles

Work with press & create opportunity

Work with press & create opportunity

Help launch new products with media

Help launch new products with media

I'm experienced in Direct Mail

I'm experienced in Direct Mail

Custom Logo and Package Design

Custom Logo and Package Design

Whether it's just a custom logo you want, or you want an entire identity package, I'll do a thorough brand study with you and identify not only your style but your goals. What comes out is magic!

Newsletters, Logos, Social Media & Business Cards!

Newsletters, Logos, Social Media & Business Cards!

Need a newsletter? How about Social Media Content & Strategy? We can do all of that and more!

If you don't love your brand,  how will they?

 

After being trained by one of the best, I set out on a path of not only finding my own brand voice but was also able to build and elevate a couple of brands I'm proud to say I was a pivotal character in their stories.  One such story is a former tiny little regional company who, once they believed in themselves and their story...that's all it took - and boom.

 

Sometimes it's uncovering strengths (or technology) the company wasn't aware of, and sometimes you have to start from scratch.

 

I employ a mix of methods both old school and new school methods to create a formula that resonates with your target while firmly sticking to timelines and most of all trying to stay within budget.

Is your story in need of a new chapter? Let's talk!

BRAND & MARKETING
CHANNEL STRATEGY
SOCIAL!

Who you're in business with matters...
My Personal Brand
How to Reach Out

It's all about connecting the story!

 

I'm at the top of my game when I'm working on branding and strategic marketing. Specifically telling your story and where to tell it.  When we tell the right story, we hit the target.  I want to find that sweet spot for you.

If you have a long or short-term project you'd like me to evaluate on a project or hourly basis, feel free to call or shoot me an email - it's that simple. I'm also available for outright hire if the opportunity is right for us both.

 

Collette Stone

That's me to the left

 

I'm just a corporate girl that loves to work hard and have fun doing it.  I value my various work experiences because they've helped me grow.  I'm north of 50 but you'd never notice if you met me or worked with me.  I dig in and have an abundance of energy!

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